Problem.

With a rapid business growth, this insuretech company needed a scalable modern solution for construction repair estimation. The legacy software they were using costed them over $1m per year, with a view for the price to significantly increase in the next few years due to the growth.

The old system was clunky, and each estimation was a time-consuming task. Many users preferred to do their own estimation in Excel spreadsheet instead, which breaded variations in prices for labor, materials and admin fees across and within states.

My role.

Together with a Creative Director, we ran a traditional full research cycle.

My contribution included:

• Interviews and workshop facilitation with business stakeholders and end users.

• Close analysis of competitors in this area.

• User flow and user stories.

• Rapid prototyping and hi fi concept.

• User testing and design iterations.

• Presentation of findings and roadshow.

Outcome.

• The learnability of the new app increased significantly.

• Reduced interaction cost: reducing a number of clicks for the accomplished primary task from 15 to 8.

• Tablet-friendly solution, that allows users to estimate on the go, rather than record data on a piece of paper and then input it into the legacy software.

• Due to some issues with IP, this application is not longer on the market.